Robin's Freelancer research blog
 
This article also explains the importance of making a good portfolio/showreel. It also seems that making and keeping good professional contacts is really important. As expected being a freelancers is risky.

"Before going out to start showcasing your work as a freelance animator, you will need to build a portfolio. Your portfolio should contain all of your very best work. This will be what prospective clients will look at before hiring you. If you can, purchase a domain name, and put your portfolio on your own professional website. This will allow people to find your work quickly and easily.

Make some professional contacts. Get involved in the animation industry. Go to trade shows, interact on websites, and get to know a few successful freelance animators. These contacts could become the key to your success as a freelancer. Let people know what services you can provide, and that you are looking for work.

Finding work is the most challenging part of starting a career in freelance animation. There are a lot of freelance animators also looking for work. There are several websites that help freelancers find clients looking for work, often for a fee. Another option is to directly contact companies, and offer them your services, a method that works best after you have some experience. Depending on your location, attending local business showcases may also help you to find clients.

Freelance animation is an exciting career, but it is risky. Even the best freelancers may go several months between jobs. It is important to keep promoting yourself, even when you are in the middle of another project, because eventually the project will end and you will need to have other work lined up. Someone who has a lot of determination, can self-motivate, and enjoys being his or her own boss has a very good chance of being successful in freelance animation."




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